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Advertising on technical magazines
Tennis is Australian's sport.

For more than thirty years Australian has been investing in technical magazines in order to enhance the strong and lasting relationship with its reference target, that is tennis players and supporters.
Advertising campaigns have been made in 2009 and 2010 with magazines such as: "Tennis Italiano", "Match Ball" and "Super Tennis".

Advertising on magazines
Over the years Australian has contributed a larger investment in media and to apeal to a wider audience, to people who enjoy wearing comfortable and elegant sport garments in everyday life.

AUSTRALIAN has targeted people that are interested in trends and style. In 2009 advertising campaigns were made on different, less technical magazines, such as Capital, Class, Max, Maxim, Sport Life, For Men.
In 2010 Australian is planning an advertising campaign to support the brand during the Summer/Winter collections.