INTERNAZIONALI BNL D'ITALIA 2019
The Italian signature tenniswear brand by L’Alpina Maglierie Sportive S.p.A. is for the seventh time in a row back to Internazionali BNL D’Italia, Rome-based major tournament in Italy and coveted appointment amongst international tennis events. The “kangaroo” – a brand logo inspired by the nickname Australian greatest champions used to be known by – sets once again at Foro Italico as the perfect place to celebrate tennis as the core part of its dna, blending sports values with style and Italian manufactoring excellence. Partnering since over sixty years with A-listers ranging from international tennis players and tournaments, Australian is now merging its two different souls into one brand project: while on-court apparel will be in the spotlight on all IBI 2019 line judges, ball boys, board members and maintenance technicians, a new capsule collection ft. Octopus Brand will be unveiled as part of the sportswear line. Established in 2006 from an iconic design by art director Giorgio Di Salvo, Octopus Brand is a cult Made in Italy project of limited drops and collection pieces. Inspired by and fit for tennis, “Octopus Brand vs Australian: Disoreder on the Court!” capsule collection will be showcased at Foro Italico with shoppable styles in Australian merchadising stores during the tournament; moreover, it will be available on Australian and Octopus Brand online stores. This partnership is the third with icon brands from sports, urban and street wear, as part of Australian exploration process for its heritage to be restyled in present-day lifestyles.