Seek Berlin 2019
BERLIN - 15-17 January 2019. Australian welcomed its national and international customers to SEEK BERLIN 2019, the most popular sportswear and urban clothing fair of the moment.
The Milanese company on this occasion proposes the new collections AW 2019-20.
THE AUSTRALIAN SPORTSWEAR LINE
Vintage inspired designs and fits – channeling Australian all-time icons as a way to bring its heritage to a new life - come in a contemporary interpretation of streetwear, leveraging signature features from the brand such as kangaroo and lettering logos, bands and color-blocking effects. The FW 19 collection is a celebration of sportswear classics with an eye to nowadays fashion, offering a wider selection of outfit options and occasions. Main colors range from basics such as white, blue and black to season highlights among which lava orange and aqua green. A tribute to peacock as one of the biggest upcoming trends is paid in women’s color chart, while the one to ‘70s style through flare pants coming in co-ords. The whole collection is designed in iconic fabrics such as tweener, jersey, smash, and velour.
THE AUSTRALIAN HARD COURT LINE
An icon in European underground cultures: starting from the Nineties, Australian has been spontaneously chosen by some of the most relevant suburban movements over the last decades as one of the go-to brands. Vitaminic colors and signature patterns which marked that Australian era is still recognized on a global level as symbols of belonging: all of this is what the Hard Court collection comes from. As the most conceptual and genderless line from the brand it channels the hippest streetstyle with limited launches of patterns and concepts. The ones leading in the FW 19 season are inspired by elements such as thunders and galaxies, while solid color has its first moment in the new total black tracksuit, with the aim to better bond Australian Hard Court with the other lines from the brand. Main textiles are jersey, plush – for the first time - and smash